Internet viewers expect, and even demand sights to be new and exciting.
They want something fresh, something different, and something worth
returning for.
The criteria are listed in this publication are general principles and developed into a set
of objective criteria that have been used to evaluate and assess each web
e.marketing program. Each is followed by a brief rationale describing its
significance in contributing to a successful online effort. Criteria is based on
accepted online marketing, usability and design strategies.
