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Why Computerize the Campaign
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Learn the advantages versus the disadvantages of investing in computerization technology
What's possible… what's strategic… what's necessary…
Technology galore…Making the right choices
Will the cost be justified by the savings
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Campaign Management Software
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Learn the differences between a simple database and a campaign management software
application
Learn what's necessary versus what is simply "smoke and mirrors"
Learn why shared knowledge is power…
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The Campaign Timeline
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Keeping the campaign timeline on-track with computerization
How important is this timeline anyway
Peaking too soon…Too late… not at all…
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Tracking Voters - Targeting for Success
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Managing voter files with new techniques
Learn to analyze your district voters
Learn targeting for success
Learn the winner's edge
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Developing Your Prospects - Individual and Organization
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Learn to identify prospects… where will they come from
Understand the process of systematically converting voters to supporters
Learn more methods to continue targeting for success
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Tracking Your Supporters
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Identifying real support
Keeping supporters
How much attention paid to supporters is too much…Too little
Learn how to successfully fund the campaign by fully tapping your support base
How to organize the volunteers - keeping them productive
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Organization Support
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How to identify Organization Support
How to approach Organizations for support
What about Endorsements… how important are they…
How much to give for how much you get…
Where are the PACs… Planning the PAC campaign
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The Media Campaign
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How to monitor and control the media campaign
Avoiding duplication and waste
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Financials - Vendors, Contributions, Financial Data, Financial Reporting
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Rules, Rules, Rules… Data, Data, Data - How to track it all…
How to stay on the right side of reporting agencies?
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The Fund Raising Campaign
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How computerization will increase contributions
Computerized solicitation
The Web Site… need it or not...
Email campaigns... do they work...
The Internet and beyond
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Appearance Scheduling
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Avoiding mistakes resulting in disappointment to anger
Handling scheduling nightmares
The frustration of one Candidate and only a 24 hour campaigning day
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Reporting / Queries
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Learn why most reports hit the trash before the ink is dry
Doing better in hours, what used to take days…
Learn to focus, target, and report for success
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Word Processing and Data Merge
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Communicating the message - personalize, personalize, personalize…
Taking control of printing costs
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Conclusion / The Bottom Line
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How do the costs compare with the savings?
How important is computerization?
Will it really make the difference between success and failure?
What about next time out?
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Campaigning and the Internet
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Where has it been… where is it going. Learn the future of electronic campaigning
today.
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